WordPress offers pretty good basic SEO by default and by spending a bit of time focusing on a few additional areas your on-page and on-site SEO will gain a significant boost. If you’re creating a new site, creating a new design and theme for an existing site or just updating your current theme to be a bit more SEO friendly the principles are pretty much the same. If you already have a working site and theme then don’t worry most of the following SEO tweaks can be done with a few code snippets and plugins added to your existing WordPress site. This article will cover 5 optimisation areas that will improve your WordPress on-page and on-site SEO.
Search Engine Optimisation, or SEO, is a set of techniques and methods aimed at improving and optimising the ranking of a website for particular search terms in natural search engine results.
Having a well designed functional website is great, however it will do you little good if nobody can find it.
Regardless of what you are trying to achieve with your website you will always need traffic; and the largest source of website traffic will almost always come from search engines. In order to increase the amount of traffic your website receives from search engines your site needs to rank well for relevant search terms across multiple search engines.