Search Engine Optimisation, or SEO, is a set of techniques and methods aimed at improving and optimising the ranking of a website for particular search terms in natural search engine results.
Having a well designed functional website is great, however it will do you little good if nobody can find it.
Regardless of what you are trying to achieve with your website you will always need traffic; and the largest source of website traffic will almost always come from search engines. In order to increase the amount of traffic your website receives from search engines your site needs to rank well for relevant search terms across multiple search engines.
Continue reading SEO 101: Introduction to Search Engine Optimisation